People People

Tomás Jervell is Nors’ CEO since 2006. Has a BSc Degree in Business Management from Universidade Portucalense and attended an Executive Advanced Management Program at Universidade Católica Portuguesa. Parallel to Nors activity, is a Non-Executive Board Member and Chairman of the Nomination, Remuneration and Evaluation Committee at Banco BPI, Member of the Supervisory Board at Porto Business School and Member of the Board of Directors at Ascendum S.A..

Currently, José Leite Faria is a Chief Operating Officer at Nors.  Engineer in the field of Hortofruticulture, studied at the University of Algarve, and attended a Business Administration and Management Program at Porto Business School in 2007. Having started his career at Nors in 1998, as a process analyst at Auto Sueco, he held positions in the Group’s International Area and Business Development. He became a Member of the Board of Directors in 2006, and serves as a Member of the Executive Board.

Francisco Ramos is Nors’ Chief Operating Officer. With a diverse experience within the Group, specifically in Auto Sueco Group, has a BSc Degree in Business Management at the University of Porto, an Executive Education at Harvard Business School and an Executive Education at INSEAD. Simultaneously, he is a Member of the Executive Board and of the Board of Directors at Nors.

Júlio Rodrigues is Nors’ Chief Operating Officer and a member of the Board of Directors. Graduated in Marketing Management at the Portuguese Institute of Marketing Management, complemented his training with an MBA at EU Business School and a Postgraduate Degree in Automotive Distribution Management at the UCP. Joined Nors in 2001, taking over as Volvo Heavy Parts Product Manager. In 2007, assumed as Director of Parts of Origin of the former U.N. Components and, between 2009 and 2012, performed functions in the General Administration of Civiparts. In 2012, he becomes a member of the Executive Board.

Rui Miranda is Nors’ Chief Financial Officer since 2009. With a BSc Degree in Business Management and Administration and a MSc in Finance both at Universidade Católica Portuguesa, started his career as a Credit Risk Analyst at Finibanco. In 1999, boarded Auto Sueco as an Accounts Receivable Manager and in 2005 became Managing Director at Civiparts. 2009 also marked his beginning as Member of Board of Directors and Executive Board at Nors.

Ana Peneda has a degree in Work and Corporate Psychology from the University of Porto and a postgraduate degree in Labour Law from the Portuguese Catholic University. In 2008 she completed an Executive MBA in Management, at Porto Business School, and participated, in 2015, in the Strategic Management Program, at Católica Lisbon Business School/ Kellogg School of Management. Ana has vast experience in managing teams and HR projects in multinational and multisectoral contexts. In 2021 she joined Grupo Nors as General Director of People and Communication, having assumed the role of Executive Board Member and Chief People Officer in 2023. Currently Ana is Chief Marketing and People Officer.

With an international background in management and strategy, Luís Diogo Jervell began his career at Nors in 2012, working in Planning and Management Control in São Paulo, Brazil.
Since then, he has held several important positions in different Nors’ companies, including Finance, Marketing and Sales. In 2022, Luís took on the role of Strategic Planning Director and, in 2024, was appointed a member of the Board of Directors of Ascendum Spain.
With a degree in Business Management from Universidade Católica Portuguesa, Luís completed an Executive Programme in Strategy and Organisations at Stanford University in 2023, as well as Executive Programmes at INSEAD.
Luís is currently CTO and a member of the Board of Directors of Nors since 2025.