What is Nors? What is its business?

Born of 87 years of history and activity in Portugal, which started with the Volvo brand representation in 1933, Nors is a Portuguese company whose purpose is to drive your relationships further. Through trustworthy transport and mobility solutions, construction and agricultural equipment, aftermarket services, as well as any other offer that the future presents, we build trustful and expertise-focused relationships: together. 

What is the reason for the name change in a Company with so many years, with such a striking identity and so well recognized in the national economic outlook?

Its significant historical growth – anchored in a strong internationalization – and the expansion of its activities into new business areas, with different characteristics from Nors’ traditional activity, justified the need to create a comprehensive and aggregating corporate brand. Therefore, on the one hand, sustaining the growth ambition and translating its diversity, on the other. In 2013, the change from the name Auto Sueco Group to Nors thus arose as a consequence of this ambition.

Why Nors? Where does it come from? Is it Swedish?

No, it is not a Swedish word. Nors is a proprietary word of our own, and that was our goal. We wanted our name to evoke a sense of direction, a course, and some ancestry regarding northern Europe, where our original business came to be and by which we are very marked culturally.

We also wanted for it to be intrinsically linked to people, our human capital: in short, “US” (which in Portuguese is translated by “Nós”, a word similar to Nors, in both writing and sound). Call it a “NÓS” customized with the “R” from North. NORS represents our collective, our team, our organization, the ambition, charm, and transparency that drives us further.

And isn’t there the danger of loss of the heritage associated with your old name?

We believe that this heritage remains naturally. Firstly because the Auto Sueco brand stands on its own, although now linked only to the Volvo business, and also because it is part of who we are, of what defines us.

Our heritage is deeply rooted in our core values and in the way we always related to all our stakeholders. And this heritage continues to be cultivated by the recognition that we receive from them on the way we work, our expertise, the quality of what we present, and our attitude, permanently guided by a charming, transparent, ambitious, and personal approach. 

We will continue to be recognized by our ability to drive your relationships further.

What are Nors’ business areas?

Nors today is a multinational with a broad scope of action, which conducts its activities in four main business areas:

Nors Mobility — drives your relationships further. We present you with trustworthy solutions that will answer your mobility and transportation needs. From heavy vehicles, as trucks and buses, to cars, we facilitate your work and personal connections by allowing you to move anywhere.

Nors Off-road — the opportunity for you to build a stronger business. From construction to agriculture and industrial equipment, we provide you with reliable and efficient machinery suited to raise and grow your performance.

Nors Aftermarket — one solution ahead of taking your business further. Providing the right solution for your equipment maintenance, we’re specialized in the Aftermarket distribution of parts for cars, trucks, and buses. We’ll take care of your journey, driving trust to every part.

Nors Ventures — entirely dedicated to exploring new endeavors. From insurance mediation to environmental solutions, we aim to have a role in your safety, sustainability, and other challenges that may come our way.

Where is Nors?

Currently, Nors is present in 17 countries across 4 continents.

In which countries is Nors present?

We have operations in Portugal, Spain, Austria, Czech Republic, Slovakia, Romania, Hungary, Croatia, Brazil, Turkey, Angola, Mozambique, Botswana, Namibia, Mexico, USA, and Canada.

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