Who we are Who we are

we drive trust.

We’re defined by our roots, but also by a clear ambition to transform the future. We believe that meaningful impact is only achieved when people are empowered. Each of our branches is thought out to drive the growth of our customers, our people, and our community. Now and for generations to come.

purpose purpose

Driving trust through long-lasting relationships.

personality personality

ambitious

We embody a nonconformist
approach through every new
challenge, with an undeniable
courage to take risks.

transparent

We take trust as the basis
of any successful relationship,
through a simple, honest
and a straightforward attitude.

personal

Our journey is made of strong
and humane relationships:
we’re approachable, respectful
and compassionate.

charming

We assume our charisma and
personality with an authentic,
sober, and charming attitude
towards every challenge.

value
proposition
value
proposition

We drive your relationships further.

driving trust through
every road we take.

Taking transparency as our main engine, today, there’s a unique opportunity to play a major role in a market that claims for growth and transformation. Taking highly driven people and our expertise as leverage, 2020 is the year to elevate Nors as one of the most relevant players in the mobility paradigm. We’ll embrace, shape, and drive trust towards every new opportunity.

Tomás Jervell
CEO

our history our history

1933
Luíz Óscar Jervell

Nors genesis goes back to 1933, when Luiz Óscar Jervell became the representative of the Volvo brand in Portugal.

1949
Auto Sueco

In April 1,1949 the designation Auto Sueco appears for the first time, in a decision made with Yngvar Poppe Jensen to turn the business independent.

1959
Auto Sueco Coimbra

In 1959, Auto Sueco Coimbra was born (now designated Ascendum).

1973
Expansion in Portugal

The company inaugurated facilities across the country, creating associated companies and extending the dealer network.

1991
First international step

1991 marks the beginning of the Group’s internationalization with Volvo’s activity, with the settlement in Republic of Angola.

1999
Spanish market

In 1999, Auto Sueco Group takes its second international step, through Auto Sueco Coimbra, current Ascendum, with the acquisition of Volmaquinaria de Construcción España.

2003
Civiparts Group

In 2003, Auto Sueco Group acquires Civiparts Group (sale of multi-brand parts for heavy vehicles).

2004
Ascendum USA

In 2004, Auto Sueco Group continues its strategy of international expansion with the creation of ASC Construction Equipment USA — current Ascendum USA — and with the beginning of Auto Sueco operations in Windhoek, Namibia.

2005
Auto-Maquinaria

In 2005, Auto Sueco Group begins to distribute Volvo Construction Equipment products in Angola, with the creation of Auto-Maquinaria.

2006
AS Parts

Car Aftermarket activity began operating with the creation AS Parts. In Africa, Auto Sueco Botswana is born.

2007
Auto Sueco Centro Oeste

2007 marks the beginning of Group’s operations in Brazil. Auto Sueco Brasil – current Auto Sueco Centro Oeste – begins its activity as Volvo trucks and buses dealer for the states of Mato Grosso, Rondônia and Acre.

2008
Sotkon

The year of 2008 was marked by the celebration of Nors’ 75th anniversary.
In that same year, the Group acquires MBE Sotkon, the company that would be in the genesis of Sotkon.

2010
Auto Sueco São Paulo

2010 is a year of investment for Auto Sueco Group. Vocal – current Auto Sueco São Paulo – the major dealer of Volvo trucks and buses in Brazil and Latin America, is acquired, reinforcing its positioning in the Brazilian market.

2010
Turkish market

Auto Sueco (Coimbra) – current Ascendum – acquires Volvo Otomotiv Turk – a Sales Company of Volvo CE for Turkey territories. The new company would be designated as ASC TURK MAKINA, LTD.

2012
Ascendum expansion

In 2012, Auto Sueco Group exceeds the mark of 1 billion Euros, and Auto Sueco Coimbra is now designated Grupo Ascendum. Also in 2012, Ascendum expands its activity to Mexico. ONEDRIVE is born as a car aftermarket retail brand.

2013
Nors brand

In 2013, the Group assumes its multinational approach with a presence through 4 continents and 24 markets, which brings out a new identity and a new name for the holding – Nors.
Ascendum Group expands its activities to Central Europe, taking responsibility for the development of Volvo Construction Equipment in Austria, Hungary, Czech Republic, Slovakia, Romania and Croatia.

2014
Agro New

In the beginning of 2014, the first investment in agricultural equipment was made, with the acquisition of Agro New, dealer of CASE IH Agriculture, the brand of Case New Holland (CNH) for agricultural equipment in the State of São Paulo, Brazil.

2014
Auto Sueco Moçambique

In 2014, Nors enters the Mozambican market with the inauguration of Auto Sueco Moçambique, in Maputo, specialized in the distribution and after-sales service for Volvo trucks and buses in this region.

2015
Galius

In March 2015, Nors Group assumes the presence of Renault Trucks in Portugal through its new company, Galius, which has integrated sales and After Sales operations, facilities and other assets, such as the relation with the private network of Renault Trucks Portugal Lda. services.

2020
KinLai

In January 2020, KinLai starts its operations as a truck dealer of the Chinese brand Dongfeng, in Angola.

2020
STRONGCO

March marks the expansion to the Canadian market with the acquisition of STRONGCO, a major multiline mobile equipment dealer that sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.

Where we are Where we are

Nors concludes acquisition of STRONGCO Corporation, Canada

Nors concluded the acquisition of Strongco Corporation, a major multiline mobile equipment dealer with operations across Canada.

See More

Volvo Trucks launches new generation of heavy-duty trucks

Volvo Trucks is introducing four new trucks, with a strong focus on the driver environment, safety and productivity. “We are really proud of this big forward-looking investment. Our aim is to be our customers’ best business partner by making them even more competitive and help them attract the best drivers in an increasingly tough market,” says Roger Alm, President Volvo Trucks. The four heavy-duty trucks; Volvo FH, FH16, FM and FMX, represent about two thirds of Volvo Trucks’ deliveries.
See More

Nors supports Banco Alimentar Contra a Fome (Portuguese Food Bank)

Nors is aware of the important role that charities play in the community, most especially at times of acute crisis, and so it has reinforced its partnership with Banco Alimentar. Through the financial support now given, Nors wants to help to increase this institution’s ability to intervene during a time when it is inundated with requests, due to the adverse economic and social environment that has affected the various sectors of society in our country.

See More

Renault trucks T and T high model year 2020: driver comfort and reduced fuel consumption

Renault Trucks is launching the 2020 versions of its range of long haul trucks. The T and T High are more fuel efficient, while remaining as committed as ever to driver comfort. Top-of-the-range finishes for improved on-board comfort for drivers.
See More

Afonso Martins is the new managing director of Galius

Afonso Martins is the new Managing Director of Galius, a company of the Nors Group, and the importer and distributor of Renault Trucks in Portugal. The new head of Galius is 43 and has a Bachelor’s Degree in Business Management from the Porto Faculty of Economics and a Post-Graduate Degree in Finance from Universidade Católica.
See More

Nors concludes acquisition of STRONGCO Corporation, Canada

Nors concluded the acquisition of Strongco Corporation, a major multiline mobile equipment dealer with operations across Canada.

See More

Volvo Trucks launches new generation of heavy-duty trucks

Volvo Trucks is introducing four new trucks, with a strong focus on the driver environment, safety and productivity. “We are really proud of this big forward-looking investment. Our aim is to be our customers’ best business partner by making them even more competitive and help them attract the best drivers in an increasingly tough market,” says Roger Alm, President Volvo Trucks. The four heavy-duty trucks; Volvo FH, FH16, FM and FMX, represent about two thirds of Volvo Trucks’ deliveries.
See More

Nors supports Banco Alimentar Contra a Fome (Portuguese Food Bank)

Nors is aware of the important role that charities play in the community, most especially at times of acute crisis, and so it has reinforced its partnership with Banco Alimentar. Through the financial support now given, Nors wants to help to increase this institution’s ability to intervene during a time when it is inundated with requests, due to the adverse economic and social environment that has affected the various sectors of society in our country.

See More

Renault trucks T and T high model year 2020: driver comfort and reduced fuel consumption

Renault Trucks is launching the 2020 versions of its range of long haul trucks. The T and T High are more fuel efficient, while remaining as committed as ever to driver comfort. Top-of-the-range finishes for improved on-board comfort for drivers.
See More

Afonso Martins is the new managing director of Galius

Afonso Martins is the new Managing Director of Galius, a company of the Nors Group, and the importer and distributor of Renault Trucks in Portugal. The new head of Galius is 43 and has a Bachelor’s Degree in Business Management from the Porto Faculty of Economics and a Post-Graduate Degree in Finance from Universidade Católica.
See More
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