We’re defined by our roots, but also by a clear ambition to transform the future. We believe that meaningful impact is only achieved when people are empowered. Each of our branches is thought out to drive the growth of our customers, our people, and our community. Now and for generations to come.
We embody a nonconformist
approach through every new
challenge, with an undeniable
courage to take risks.
We take trust as the basis
of any successful relationship,
through a simple, honest
and a straightforward attitude.
Our journey is made of strong
and humane relationships:
we’re approachable, respectful
and compassionate.
We assume our charisma and
personality with an authentic,
sober, and charming attitude
towards every challenge.
Taking transparency as our main engine, today, there’s a unique opportunity to play a major role in a market that claims for growth and transformation. Taking highly driven people and our expertise as leverage, 2020 is the year to elevate Nors as one of the most relevant players in the mobility paradigm. We’ll embrace, shape, and drive trust towards every new opportunity.
Nors genesis goes back to 1933, when Luiz Óscar Jervell became the representative of the Volvo brand in Portugal.
In April 1,1949 the designation Auto Sueco appears for the first time, in a decision made with Yngvar Poppe Jensen to turn the business independent.
In 1959, Auto Sueco Coimbra was born (now designated Ascendum).
The company inaugurated facilities across the country, creating associated companies and extending the dealer network.
1991 marks the beginning of the Group’s internationalization with Volvo’s activity, with the settlement in Republic of Angola.
In 1999, Auto Sueco Group takes its second international step, through Auto Sueco Coimbra, current Ascendum, with the acquisition of Volmaquinaria de Construcción España.
In 2003, Auto Sueco Group acquires Civiparts Group (sale of multi-brand parts for heavy vehicles).
In 2004, Auto Sueco Group continues its strategy of international expansion with the creation of ASC Construction Equipment USA — current Ascendum USA — and with the beginning of Auto Sueco operations in Windhoek, Namibia.
In 2005, Auto Sueco Group begins to distribute Volvo Construction Equipment products in Angola, with the creation of Auto-Maquinaria.
Car Aftermarket activity began operating with the creation AS Parts. In Africa, Auto Sueco Botswana is born.
2007 marks the beginning of Group’s operations in Brazil. Auto Sueco Brasil – current Auto Sueco Centro Oeste – begins its activity as Volvo trucks and buses dealer for the states of Mato Grosso, Rondônia and Acre.
The year of 2008 was marked by the celebration of Nors’ 75th anniversary.
In that same year, the Group acquires MBE Sotkon, the company that would be in the genesis of Sotkon.
2010 is a year of investment for Auto Sueco Group. Vocal – current Auto Sueco São Paulo – the major dealer of Volvo trucks and buses in Brazil and Latin America, is acquired, reinforcing its positioning in the Brazilian market.
Auto Sueco (Coimbra) – current Ascendum – acquires Volvo Otomotiv Turk – a Sales Company of Volvo CE for Turkey territories. The new company would be designated as ASC TURK MAKINA, LTD.
In 2012, Auto Sueco Group exceeds the mark of 1 billion Euros, and Auto Sueco Coimbra is now designated Grupo Ascendum. Also in 2012, Ascendum expands its activity to Mexico. ONEDRIVE is born as a car aftermarket retail brand.
In 2013, the Group assumes its multinational approach with a presence through 4 continents and 24 markets, which brings out a new identity and a new name for the holding – Nors.
Ascendum Group expands its activities to Central Europe, taking responsibility for the development of Volvo Construction Equipment in Austria, Hungary, Czech Republic, Slovakia, Romania and Croatia.
In the beginning of 2014, the first investment in agricultural equipment was made, with the acquisition of Agro New, dealer of CASE IH Agriculture, the brand of Case New Holland (CNH) for agricultural equipment in the State of São Paulo, Brazil.
In 2014, Nors enters the Mozambican market with the inauguration of Auto Sueco Moçambique, in Maputo, specialized in the distribution and after-sales service for Volvo trucks and buses in this region.
In March 2015, Nors Group assumes the presence of Renault Trucks in Portugal through its new company, Galius, which has integrated sales and After Sales operations, facilities and other assets, such as the relation with the private network of Renault Trucks Portugal Lda. services.
In January 2020, KinLai starts its operations as a truck dealer of the Chinese brand Dongfeng, in Angola.
March marks the expansion to the Canadian market with the acquisition of STRONGCO, a major multiline mobile equipment dealer that sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.
We established ourselves in Angola as the first company specialized in the distribution of construction glass. With a point of sale strategically localized in Luanda, we ensure the quality of our Customer service, also supported by an extensive product range availability.
As of 2019, Sotkon is wholly owned by Nors. It’s a company with several patented products that dedicates itself to the design, manufacture, and sale of modular recycling systems, as well as of urban solid waste collection through underground containers. Sotkon is present in Portugal, Spain, France, Angola, and Turkey.
We are an Aftermarket brand, specializing in parts and accessories for cars. With dealerships spread around Portugal and Angola, we offer skilled technical support, a dedicated online catalog, and an integrated logistics process that meets our Customers’ expectations.
We are present in the Portuguese, Spanish, and Angolan markets. Specialized in Aftermarket and guaranteeing a diversified and professional service, we import and distribute parts and workshop types of equipment for multi-brand trucks and buses.
We offer a highly efficient range of construction equipment products focused on quality, safety, and performance, supplying the Angolan territory. We are the dealers of Volvo Construction Equipment, Groove, Hyster, Epiroc and SDLG products, playing a significant role in this market.
KinLai is the official dealer of Dongfeng Trucks – the top-of-the-range Chinese trucks company – in Angola. Committed to bring to the Angolan roads trucks with a high level of excellence, strongly focused on safety, durability, and performance, KinLai’s offer will leverage different sectors of the Angolan economy – such as Distribution, Construction, Mining, Forestry, Environment, and Special Solutions.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
Serving the agricultural sector, we are Case IH Agriculture’s dealer — the Case New Holland brand for agriculture equipment — in the State of São Paulo, Brazil. Supplying Catanduva and Votupuranga municipalities, we distribute three main products: agricultural tractors, grain harvesters, and sugar cane harvesters, the latter being the primary product we sell in our operating area.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
Built by bold people, sound brands, and guided by strong commitments, STRONGCO is a major multiline mobile equipment dealer with operations serving customers from 26 branches across Canada. Providing first-class equipment, outstanding support, and unrivaled service, STRONGCO sells, rents and services equipment used in industries as diverse as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management, and forestry.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
We are an insurance and risk consultant that operates in several segments and economic sectors. Specialized in insurance brokerage, we offer a complete range of Consultancy and Insurance Brokerage services, which are thought to meet our private and corporate Customers’ expectations.
As of 2019, Sotkon is wholly owned by Nors. It’s a company with several patented products that dedicates itself to the design, manufacture, and sale of modular recycling systems, as well as of urban solid waste collection through underground containers. Sotkon is present in Portugal, Spain, France, Angola, and Turkey.
We are an Aftermarket brand, specializing in parts and accessories for cars. With dealerships spread around Portugal and Angola, we offer skilled technical support, a dedicated online catalog, and an integrated logistics process that meets our Customers’ expectations.
We are present in the Portuguese, Spanish, and Angolan markets. Specialized in Aftermarket and guaranteeing a diversified and professional service, we import and distribute parts and workshop types of equipment for multi-brand trucks and buses.
Now integrated into ONEDRIVE, we started our business as an independent wholesaler of mechanical components and bodywork for the automotive sector. We provide a wide range of high-quality products, with a multi-brand offer based on a secure network of suppliers, guaranteeing a service focused on our team expertise.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are the exclusive distributor of Renault Trucks in Portugal. With a dealer network spread over nine points across the country, we ensure a sales and After Sales service recognized for its excellence, professionalism, and dedicated support.
Dedicated to car retail, we are present across the Portuguese market, with 6 dealers all over the country. We rely on a specialized sales team and also focus on offering a high-quality After Sales service. We guarantee that our Customers’ needs are met through a brand portfolio that exudes notoriety and trust — from Volvo to Mazda, Land Rover, Jaguar, and Honda.
Having Volvo’s core values always in mind — customer success, trust, passion, change, and performance — at Auto Sueco, we ensure a customer-oriented approach, adapted to your every need. We are present in Portugal, Brazil, Angola, Botswana, Mozambique, and Namibia, markets where our offer is adapted to each location. We distribute a diversified range of products, such as Volvo trucks and buses, Volvo Penta marine and industrial engines, and Kohler-SDMO gensets.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
As of 2019, Sotkon is wholly owned by Nors. It’s a company with several patented products that dedicates itself to the design, manufacture, and sale of modular recycling systems, as well as of urban solid waste collection through underground containers. Sotkon is present in Portugal, Spain, France, Angola, and Turkey.
We are present in the Portuguese, Spanish, and Angolan markets. Specialized in Aftermarket and guaranteeing a diversified and professional service, we import and distribute parts and workshop types of equipment for multi-brand trucks and buses.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
We are a brand present in 14 geographies and one of the world’s leading dealers of Volvo Construction Equipment. We sell industrial construction equipment, also guaranteeing its technical assistance, as well as equipment rental and logistics. We offer an extensive and quality portfolio of premium products and brands in industries as diverse as construction and public works, extractive and transformation, handling and logistics, agriculture, forestry, recycling, demolition, and earthmoving, and energy.
Nors concluded the acquisition of Strongco Corporation, a major multiline mobile equipment dealer with operations across Canada.
Nors is aware of the important role that charities play in the community, most especially at times of acute crisis, and so it has reinforced its partnership with Banco Alimentar. Through the financial support now given, Nors wants to help to increase this institution’s ability to intervene during a time when it is inundated with requests, due to the adverse economic and social environment that has affected the various sectors of society in our country.
Nors concluded the acquisition of Strongco Corporation, a major multiline mobile equipment dealer with operations across Canada.
Nors is aware of the important role that charities play in the community, most especially at times of acute crisis, and so it has reinforced its partnership with Banco Alimentar. Through the financial support now given, Nors wants to help to increase this institution’s ability to intervene during a time when it is inundated with requests, due to the adverse economic and social environment that has affected the various sectors of society in our country.